Founded in 1976, Stiff Records was at the heart of the new wave, bringing the world artists as diverse as Elvis Costello, Kirsty MacColl and Ian Dury and what is generally regarded as the first ever punk rock single, New Rose by The Damned. The label set the yardstick for music business marketing, with artwork by Barney Bubbles and an array of memorable slogans, not least “If It Ain’t Stiff, It Ain’t Worth A Fuck”.